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Scott Goodson's Blog. posted November 18, 2008

Shooting for Changing The Present

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We were out shooting our new campaign for changing the present today. The tv commercials and web films are being directed by the amazing Jeff Cooney of EUE Screen Gems. Jeff, his producer, the actors, pet handlers and his entire team have been INCREDIBLE.

StrawberryFrog has been committed to this not-for-profit since the beginning of the year, having developed the marketing strategy and communications, style and logo. The new TV and web film campaign is written by the brilliant Michael Folino with some help from Karl Haddad - both of whom were chilling on the freezing cold set today. Also on set was Jill Golden our hero client. Rob Farber is producing the campaign and has been a god. Everyone has put in a ton of their time and energy for this cause and it's well worth the effort. Will post the spots here when they're done. The spots and web films pay homage to your favorite gift giving commercials, but with stunning endings.

Read the full article here

Changing The Present wishes to thank the following people for making a difference:

Agency/StrawberryFrog, Director Jeff Cooney/Screen Gems, Michael Folino, Rob Farber/Producer, AlbertKen/Digital Presence, Visibility Public Relations, Original Music/Sacred Noise


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