Problem

Wild animal trafficking is the third greatest illegal activity in the world, behind weapons and drugs. The trade of wild fauna causes the poaching of 38 million animals every year. Society is unaware of the cruelty of this traffic and its environmental, sanitary, legal and economic consequences: loss of biodiversity, loss of ecological equilibrium, spread of diseases, and social degradation. Only through knowledge dissemination will it be possible to reduce the number of trafficked animals.

The Gift

Your donation will enable Renctas to produce one 30 minute weekly radio program. The program will be transmitted in many different Brazilian radio stations and for free in the Internet, to disseminate the information in a ludic way, reaching some of the most distant places of Brazil, where there is no television. The objective of this project is increasing environmental awareness. On the Program, fauna and others subjects will be approached – as garbage, water, among others. The target-public of this project are children and young people, but it will be formatted in order to attract persons of all ages. In addition the increase of environmental awareness, the program will contribute to the spreading of information about citizenship and health; motivating communitarian participation in social actions and touching society to make it denounce crimes against the biodiversity.