Our Story



See why The New York Times called our nonprofit, "an Amazon.com of the nonprofit world."


We channel to nonprofits some of the fortune people normally spend buying birthday, wedding, and holiday presents. We do that by making the experience of a donation, given in a friend's name, feel like a rewarding gift and a great alternative to buying yet more "stuff."


Imagine how much good we could all do together as more and more people adopt this more meaningful type of giving and as we channel to nonprofits and schools some of the $450 billion Americans spend each year on presents.



Create a Wish List or Registry

Be known for what you care about.

It is quick and easy to do it now.

Spread the Word

Use Social Media and word of mouth.

Here are messages and images for you.

Follow Us

We have a social media account for your favorite cause. See the list of accounts.

Invite Nonprofits

Invite your favorites to join at no cost.

Here is a message you can send.

Invite Schools and Teachers

Invite your favorites to join at no cost to them.

Here is a message you can send.


Work in our Manhattan office or remotely.

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Volunteer / Community Service

Make a difference, enhance your resume, and have fun. Learn more.


Help us grow. It’s tax-deductible. Click here.

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Some of the very best software companies help make this site possible. We endorse them all.