The New York Times called our nonprofit, "an Amazon.com of the nonprofit world."

We channel to nonprofits some of the $450 billion spent each year on birthday, wedding, and holiday presents. We do that by making the experience of a donation, given in a friend's name, feel like a rewarding gift and a great alternative to buying yet more "stuff."

Now, we can channel support to your favorite schools and teachers.

We Redirect Money from the Mall to the Schools

One nonprofit captures more than $100 million a year that would normally be spent buying birthday, wedding, and holiday presents. How? By making the experience of a donation, given in a friend's name, feel like a rewarding gift and a great alternative to buying yet more "stuff."

We now enable this type of alternative giving to support your favorite schools and teachers.
 

Easy and Rewarding 

You can fund exactly what you want (art supplies, science equipment, sports equipment, etc.) for your favorite school or teacher.

Give it in a friend's name, and make it a memorable gift with a personalized greeting card.

Create a wish list to let friends know that you prefer a donation to your favorite school or teacher instead of another pair of fuzzy slippers.

Quick and Easy for Schools and Teachers

See how easy it is to capture some of the fortune that is normally spent on presents.

Help Children by Sharing

Please help children by inviting educators and everyone who cares about students. (See the sample invitations on this page).