Problem

Girls’ education is of primary importance to the development of India, and yet, there is still a major gender disparity between the enrollment & retention of girls in school. The female literacy rates for states like Uttar Pradesh (42.2%), Rajasthan (44.34%) & Bihar (33.1%) are far below the national average (53.7%) where Girl Stars stories have been based. (Source: Census of India, 2001).

The Gift

Girl Stars is a multi-media campaign communicating to girls age 10-16 about the importance of going to school and staying in school. Girl Stars creates ‘icons’ out of everyday young women and girls from underprivileged backgrounds who have changed their lives by completing their education. Girl Stars movies aim to inspire millions of girls from under privileged backgrounds age 10-16 years to complete their education and show the world what they can do if they go to school.