Problem

Changing national demographics and new technologies that allow people to customize their listening experiences are transforming today's media landscape. In this environment, PRI’s challenge is to serve both existing listeners and to bring public radio's high-caliber content to a larger and more diverse American audience. To do this, PRI operates from the premise that collaboration with stations and independent producers results in stronger and more diverse programs on the air.

The Gift

Public radio has never been more important. It is an indispensable source of news and cultural experiences for 29 million weekly listeners. It is an irreplaceable forum for content that commercial radio providers overlook. PRI has helped to make the system what it is today by investing $90 million over 20 years to partner with visionary producers and pursue breakthrough ideas. Resulting projects include PRI’s global news program The World, PRI’s weekly arts and cultural program Studio 360 with Kurt Andersen, and Public Interactive® (public broadcasting’s leading application service provider). With your financial support, PRI can continue its mission to serve audiences with distinctive programming that provides information, insights, and cultural experiences essential to understanding a diverse, interdependent world. PRI does so by producing and distributing public radio programming that features leading thinkers, artists, and storytellers of our time.