Aid An Entrepreneur
Marketing services
TechnoServe
Problem
Yanacocha Mine is the largest gold mine in the Americas and is located in one of the poorest regions of Peru. The mine represents a key business opportunity for local communities, as its catering companies purchase more than $5 million dollars a year in food supplies.The project will help low income female entrepreneurs supplying the Yanacocha mine. Assisted businesses purchase from over 50 small producers in the region.
The Gift
Your $25 gift will provide professional consulting services to one entrepreneur. The project will assist entreprenuers in developing: market analysis of opportunities; marketing strategy; marketing materials; and revised/redesigned packaging. The project will create the following sustainable results within 1 year: $10,000 increase in client sales; $2,000 increase in profits; $1,000 increased purchases from suppliers; and 50 small producers with increased sales.