Sesame Workshop

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It began in 1968 with a simple and, at the time, revolutionary idea: using television to help educationally disadvantaged children learn. Sesame Street was a success, and over the years, it has helped three generations of American children become better prepared for school. Today the learning continues, crossing technological frontiers, geographical borders, and cultural barriers. Sesame Street now benefits more children in more countries across more cultures than any other children's program in history.


To create innovative, engaging content that maximizes the educational power of media to help all children reach their highest potential.


Sesame Workshop programs and initiatives reach children in more than 120 countries across the globe. In addition to ABCs and 123s, Sesame programs provide life lessons about health and safety, coping with loss, and social skills such as respect and sharing. And this is done in real-life contexts: helping to tackle the stigma of HIV/AIDS in South Africa, encouraging girls' participation in schools in Egypt, modeling respect and understanding in Kosovo's multi-ethnic society and, in the post-9/11 world, helping children in the U.S. demystify differences and value diversity.


Research tells us conclusively that our work works: Sesame Street reaches children in every demographic group, and preschoolers who watch are more likely to show signs of emerging literacy and math skills than are nonviewers. And the Sesame Street advantage lasts: Teens who watched as children had better grades in high school, read more books, placed higher value on academic achievement, and expressed less aggressive attitudes than did those who watched rarely or not at all. We succeed because our work is firmly grounded in curriculum, in research, and in accountability for achieving results.


Gary Knell


Bangladesh, Egypt, Germany, Israel, Jordan, Mexico, Netherlands, Russian Federation, South Africa, Brazil, Indonesia, United States


One Lincoln Plaza
New York, NY 10023
Phone: (212) 595-3456
EIN: 13-2655731


Countries and Regions

Destigmatize HIV

Sesame Street SoAfrica

Sesame Workshop

Regular price $25.00

Your donation will help support Takalani Sesame, the South African version of Sesame Street Takalanai Sesame uses television, radio and community outreach to respond to the HIV/AIDS crisis in South Africa as well as prepare children for school. Sesame Workshop, the organization behind Sesame Street, collaborates with local producers, child development experts, educators, and child psychologists to develop the educational curriculum in response to local...

Spread Learning


Sesame Workshop

Regular price $15.00

Your donation will help support Sisimpur the Bengali version of Sesame Street. With a curriculum defined by Bangladeshi educators, the series emphasizes not only literacy, math and science, but also helps foster values such as self-respect, empathy and cooperation. Other key objectives include improving educational opportunities for young girls; promoting good nutrition, hygiene and safety; and encouraging appreciation of the shared cultural heritage of diverse...

Teach Young Girls

Sesame Street Egypt

Sesame Workshop

Regular price $20.00

Your donation will help support Alam Simsim, the Egyptian version of Sesame Street., helping children learn about health and hygiene, the environment, letters, and numbers in fun and engaging ways. Alam Simsim encourages children--especially young girls--to be proud of who they are, appreciate different ways of life, and respect each other.

Improve Habits

Sesame Street Mexico

Sesame Workshop

Regular price $50.00

Your donation will help support Plaza Sésamo, the Mexican version of Sesame Street, and its “Healthy Habits for Life" initiative. The acclaimed Spanish-language television series for preschool children depicts a colorful neighborhood, the Plaza, which is home to a mix of families, children, and Muppets. The series, now in its 10th milestone season, continues to educate and delight children and currently focuses on promoting healthy...