The Problem

Countless veterans need more help than the government provides, and the nonprofits that serve them (indeed, all nonprofits) desperately need more funding.

An Untapped Resource

Meanwhile, Americans spend $450 billion a year on birthday, wedding, and holiday presents. Much of that is wasted, as many of us do not need any more neckties, sweaters, or slippers.

Channeling Money from the Mall to Nonprofits

One pioneering nonprofit captures $100 million a year of the fortune now spent on presents. They do it by offering tangible donation opportunities and printed greeting cards to make the experience of a donation, given in a friend's name, feel like a memorable gift. A hundred million dollars a year to provide farm animals in the developing world!

New Funds to Help Veterans

Certainly, more people care about America's veterans they they do about farm animals. If goats and cows can attract $100 million normally spent on presents, just imagine how much more we could attract to help veterans who have given so much!

Charitable Gifts

Personalized Greeting Cards

Wish Lists

Gift Cards

• highlight your dedication to helping veterans (or any favorite cause): your favorite nonprofits, your volunteering, community service, fundraising, and other philanthropic activities;
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• direct attention and new dollars--ones normally spent buying presents--to your favorite nonprofits;
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  let you showcase your business, direct attention to your social media pages, and link to your website
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• generate additional traffic for your website, so you get more business.  

Sample Charitable Wish List

Sample Profile Page