What We Do

We help nonprofits, including those addressing health and medical causes, capture some of the $450 billion Americans spend each year on birthday, wedding, and holiday presents.

How We Do It

We do that by making the experience of a donation, given in a friend's name, feel like a memorable gift and an appealing alternative to buying yet more "stuff." No wonder The New York Times called our nonprofit, "an Amazon.com of the nonprofit world."

Heart-warming charitable gifts

Personalized printed greeting cards

Gift cards

Wish lists and registries

This short slideshow presents the opportunity:

If you run a nonprofit, you can:

• register your organization (it's free), then
• submit your charitable gifts (that is free, too).

If you have a favorite nonprofit, please share this opportunity with them.

Be sure to create your own wish list, and let the world know what you care about.