Problem

Without clear vision, millions of the world's poorest people lose income or drop out of the labor force altogether, forcing their families deeper into poverty. A simple pair of low-cost reading glasses can restore their vision, productivity, and dignity. However, in the developing world, the rural poor often assume that near vision loss is inevitable and treatable only in ways they cannot afford. Most people are unaware that a simple, affordable product exists to restore their clear vision.

The Gift

Due to the lack of awareness about the existence of low cost reading glasses among people in the developing world, our Vision Entrepreneurs find it necessary to launch comprehensive marketing campaigns which educate the public about eye health, as well as showing off their different products. This gift, of $50, will enable a Vision Entrepreneur to pay for these important eye care campaigns, increasing the number of people who will show up to buy glasses; thus, making the product available to more people, and increasing the sales of the Vision Entrepreneur. Your money will provide a Vision Entrepreneurs with the materials they utilize to send their message, such as wall paintings, radio spots, musicians, posters, and more.